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Partners of Interest

Bringing Innovation into your working environment can be challenging: resistance to change, lack of managerial support, lack of budget, “Not the right time”  etc. I am sure that you have heard this, seen it, experienced it yourself.

I recall being full of energy and very enthusiastic about bringing Innovation into a big Pharmaceutical company. Many people being interested, functions were apparently ready to take on new ideas. Fantastic!!

But quickly the reality took over:

– “Please try it with another team and come back later”
– “Why do we need to change? It has been working like this for decades!!” said an upper manager, close to retirement
– “Very interested but sorry, we don’t have time or money”
– “What’s in it for me?”

After several weeks, we realized how challenging the mission was going to be!! Does this resonate with you again ?

“Starting and growing a business is as much about the innovation, drive and determination of the people who do it as it is about the product they sell. ” -Elon Musk


We sat back, reflected on our experiences and challenges. We then changed our approach and strategy based on learnings:

– Need to recognize that teams have already limited budget and resources; asking functions/project teams to invest in “Innovation” can be very challenging.
– Let’s identify the right functions / leaders. The one who has the power, influence, budget and the interest!! Not only the one interested !!
– Very critical to understand up-front, the motives: advancing the project, bringing cutting edge solutions, filling a gap or visibility to upper management, others…
– Identify the opportunity / challenge. Reframe it in order to make sure that the focus will be on the right issue and opportunity

We changed our strategy and approach. Worked with the “right” leader, brought the true customer, set the goals with aims & targets. Guess what?  The whole momentum changed. We became the Partner of Interest. There were some Win-Wins.

This is still the beginning of a new journey which we invite you to hear more about based on real life examples !

If you are interested to discuss this further, please feel free to contact the author, using the Contact Us online form.

18th November 2019